Title:  Marketing Manager

Job Summary

The Marketing Manager supporting Canteen and CPG will be responsible for the marketing strategy and execution for the Canteen brand, supporting the achievement of sector business goals, and for development and maintenance of Compass Retail planograms. This position will include driving national branding and standards, implementing retail innovations, creating marketing and promotional materials, and owning planograms and merchandising standards.

Now, if you were to come on board as one of our Marketing Managers, we’d ask you to do the following for us:

• You will be expected to develop and maintain a planogram library for vending and micro market that drives towards LFL (same store sales) targets. 
• You will create beverage and snack guides  for the Compass retail business to outpace stated targets requiring you to leverage your expertise in the areas of: 
  • Growing transactions
  • Growing beverage attachment rates
  • Growing basket size
  • Growing average check
  • Growing LFL     
• Drive the evolution and implementation of Canteen brand identity guidelines and standards nationwide.
• Cultivate and nurture relationships with Canteen leadership, Operations, Envision, and other cross-functional teams.
• Guide the Canteen team through pricing exercises three times a year, incorporating cost analysis, benchmarking, and providing recommendations to the leadership team. 
• Collaborate with suppliers and internal stakeholders to  run Avenue C promotions monthly. 
• Conduct trade visits and branch visits to engage with operations, gaining insights into vending and Avenue C in the field  
• Effectively communicate programs and upcoming promotions to operations teams, providing all necessary support documentation.
• Identify and introduce innovations and new items that contribute to growth and like-for-like performance. 
• Develop custom planograms as needed for client requests or sales pipeline, adhering to nutritional guidelines and space constraints. 
• Support operations with day-to-day marketing requests and planogram changes. 

Think you have what it takes to be our next Marketing Manager? We’re committed to hiring the best talent for the role. Here’s how we’ll know you are the best fit:

• Travel 15-20%, locally 
• Ability to analyze metrics to measure the effectiveness of marketing and communication activities and make data-driven recommendations and decisions
• Experience in a B2C marketing (including merchandising or planograming, promotions, pricing and placement). 
• Base understanding of the financial components of contract foodservice and origins of revenue, margin, costs and risks
• Interpersonal skills which support the ability to influence without direct authority, holding standards of new programs high and ensuring field execution
• Strong presentation skills and the ability to adjust content across stakeholders 
• A background understanding of operations which enables field-friendly and executable development
• Detail orientated with strong writing skills to create and steward brand materials and voice
• Bachelors degree required. Marketing or communications degree is desirable