Title: Senior Marketing Manager (Healthcare)
You might not know our name, but you know where we are. That’s because Compass Group Canada is part of a global foodservice and support services company that’s the 6th largest employer in the world, with 625,000 employees.
You’ll find us in schools, colleges, hospitals, office buildings, senior living communities, tourist attractions, sports venues, remote camps and military installations and more. We’re in all major cities, at remote work sites and everywhere in between – doing business in Canada and 50+ other countries where you can learn and grow. Join us now and point your career forward!
Why work with Compass Digital? We are a member of Compass Group North America the leading foodservice and support services company. We create remarkable customer experiences through the innovative design and development of technology products and services. Compass Digital began as an innovation startup and the team has since rapidly grown and now supports technology and innovation across all of North America. Compass digital is comprised of user experience designers, developers, data scientists, project managers, business analysts, marketers and technology implementation managers, all of whom look at the world from a human perspective to rethink what's possible in the areas of technology innovation and consumer engagement within the foodservice and hospitality industries. Join us.
Job Summary
In this role, you will partner closely with Product Marketing to bring go-to-market strategies to life, translating positioning and messaging into impactful campaigns, communications, and enablement that reach operators and drive real adoption.
Now, if you were to come on board as our Senior Marketing Manager, we’d ask you to do the following for us:
- Own and lead the development of strategic marketing plans that drive awareness, adoption, conversion, and engagement of Healthcare Digital solutions.
- Partner closely with Product Marketing to translate positioning and messaging into integrated marketing strategies and programs.
- Align marketing strategy with business priorities, product roadmaps, and sector needs.
- Plan and execute integrated, multi-channel campaigns that support product launches, feature releases, and strategic initiatives.
- Manage communications for operators and sector stakeholders, including newsletters, release communications, webinars, and training.
- Drive demand and product adoption through engaging content such as case studies, thought leadership, and enablement programs.
- Support change management and behavior adoption through clear, actionable communications and training strategies.
- Partner with Product, Delivery, Strategy, Design, Creative, and Communications teams to ensure coordinated and effective execution.
- Act as a key connector across teams, aligning stakeholders around go-to-market plans, timelines, and priorities.
- Build strong relationships with sector teams and to align on priorities and amplify reach.
- Partner with sector leadership to ensure marketing programs are relevant, actionable, and aligned to operator needs.
- Collaborate on cross-promotional opportunities that increase awareness and engagement across the healthcare sector.
- Define, monitor, and analyze marketing performance metrics to evaluate effectiveness and inform future strategy.
- Use qualitative and quantitative insights to optimize campaigns, improve engagement, and drive adoption.
- Leverage market, customer, and operator insights to inform targeting, messaging, and program development.
- Continuously refine marketing approaches based on performance data and evolving business needs.
Think you have what it takes to be our Senior Marketing Manager? We’re committed to hiring the best talent for the role. Here’s how we’ll know you’ll be successful in the role:
- 7+ years of experience in marketing, with a strong track record of developing and leading successful, strategic marketing programs.
- Experience in healthcare, foodservice, technology, or related industries is an asset.
- Proven ability to translate strategy into impactful marketing programs that drive measurable adoption and engagement.
- Strong understanding of go-to-market execution, campaign development, and cross-channel marketing.
- Experience working cross-functionally within a matrixed organization, with the ability to influence and align stakeholders at all levels.
- Demonstrated ability to use qualitative and quantitative data to inform decisions, measure performance, and optimize outcomes.
- Excellent communication and storytelling skills, with the ability to simplify complex concepts for diverse audiences.
Compass Group Canada is committed to nurturing a diverse workforce representative of the communities within which we operate. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.
For accommodation requests during the hiring process, please contact PeopleHub@compass-canada.com for further information.
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