Title:  Senior Marketing Manager at Assiniboine Park

Job Summary

Why work with Park Hospitality?

Park Hospitality is the food & beverage, retail, and guest services team at Assiniboine Park. We operate with intention, rooted in our guiding principles of Community, Sustainability, Adventure, and Excellence.

Our diverse venues — including Park Café, Tundra Grill, Gather Craft Kitchen & Bar, The Leaf, and event spaces across the Park — serve as the backdrop for meaningful, inclusive, and memorable experiences. From curated retail offerings to warm guest service and thoughtful dining, our team brings the spirit of Assiniboine Park to life in every interaction.

The Opportunity

The Sr. Manager, Marketing – Park Hospitality is a dedicated marketing leader accountable for developing and executing innovative programs at the Park that drive guest engagement, revenue growth, and brand equity across all food and beverage outlets within Assiniboine Park. This role partners closely with operations, culinary, graphic design, centralized marketing leadership, and corporate communications teams to deliver best-in-class marketing activations that reflect the Park’s unique identity as one of Canada’s premier cultural attractions.

What You’ll Do

• Strategy & Planning – Develop and implement annual marketing strategies tailored to Park venues, aligning with guest expectations, partner objectives, and Levy’s national priorities.
• Program & Campaign Execution – Plan and launch seasonal promotions, activations, and venue rebranding initiatives, while equipping teams with the tools and training to execute flawlessly.
• Brand Stewardship – Act as a brand guardian, ensuring all materials reflect Levy standards and the distinct character of Assiniboine Park.
• Digital & Social Media – Partner with the Park’s Communications team to lead digital initiatives, including website content, email marketing, social media management, and the creation of engaging photo/video content.
• Measurement & Reporting – Define key performance indicators, track results, and share insights that refine strategy and drive revenue growth.
• Stakeholder Engagement – Build strong relationships with Park leadership, venue partners, and frontline teams to elevate the guest experience and support retail merchandising activities.

Qualifications

• Minimum 5 years of experience in marketing within food, hospitality, or entertainment sectors.
• Degree or diploma in Marketing, Communications, or related field.
• Strong interpersonal skills and ability to collaborate with diverse stakeholders.
• Experience in digital marketing, content creation, and social media management.
• Proficiency in Microsoft Office and Canva (graphic design skills an asset).
• Energetic, proactive, and detail-oriented with a strong customer focus

What We Have to Offer

• Benefit & RRSP Program
• An inclusive work environment
• Free Zoo & Leaf Membership
• Free Parking
• Beautiful Park Setting

APC Commitment to Diversity & Inclusion

Assiniboine Park Conservancy is committed to creating and maintaining a diverse and inclusive workforce.  Employment Equity may be a factor in selection for this competition. Consideration will be given to Indigenous people, racialized minorities, women and persons with disabilities.

Accommodations are available upon request during the assessment and selection process.