Senior Content Strategist, Sales and Revenue Growth (Hybrid-Charlotte, NC)

Job Summary:

As Senior Content Strategist, you will create compelling, client-focused proposal content that supports Compass Group’s sales and growth objectives. This role combines writing, editing, storytelling, and marketing strategy to develop differentiated messaging rooted in audience insights, brand positioning, proof points, client needs, and market trends.

You will partner with sales, creative, operations, and subject matter experts to develop proposal narratives, executive summaries, win themes, case studies, sales enablement content, and customized messaging that connect Compass Group solutions to client priorities.

Responsibilities:

Key Responsibilities:

• Develop proposal content across brands and sectors, tailored to client needs, pursuit goals, decision-maker priorities, and brand voice.
• Create marketing-informed messaging using audience insights, personas, value propositions, proof points, and messaging best practices.
• Position and differentiate Compass Group by highlighting capabilities, innovation, sector expertise, operational excellence, client outcomes, and competitive advantages.
• Build value propositions, win themes, and messaging frameworks that connect Compass Group solutions to client challenges.
• Create sales enablement content, including case studies, boilerplate language, executive summaries, presentation content, sales messaging, and pursuit tools.
• Research and write case studies that turn client challenges, solutions, and outcomes into compelling value stories.
• Gather client, market, industry, and competitive insights to inform relevant, differentiated content.
• Tailor messaging for different audiences, decision-makers, sectors, buyer priorities, and stages of the sales process.
• Partner with sales, marketing, operations, creative teams, and subject matter experts to understand pursuit goals and create customized content.
• Shape persuasive proposal narratives supported by case studies, testimonials, operational examples, data, and business outcomes.
• Edit and refine content for clarity, accuracy, grammar, tone, AP Style, brand alignment, consistency, and sales readiness.
• Maintain and improve content libraries so materials remain current, consistent, easy to use, and aligned with sales, marketing, brand, and sector priorities.
• Use sales feedback, proposal outcomes, stakeholder input, market trends, and content usage to improve content effectiveness.
• Ensure brand voice, messaging hierarchy, editorial standards, positioning, and value propositions are reflected across content.
• Stay current on trends in proposal development, B2B marketing, storytelling, sales enablement, client engagement, and buyer behavior.
• Mentor content developers on proposal best practices, brand voice, marketing-informed writing, audience-focused messaging, and revenue-supporting content.

Qualifications:

Who You'll Be

• Experienced writer and editor with 5+ years of experience in writing, editing, content development, and marketing; proposal, sales, or B2B experience is a plus.
• Marketing-minded content creator who uses audience insights, positioning, value propositions, proof points, and brand voice to create persuasive, relevant content.
• Strong communicator and natural storyteller who can explain technical details, business value, client benefits, and differentiators clearly and professionally.
• Skilled researcher who gathers information from multiple sources, identifies key insights, and turns them into compelling content.
• Client-focused, sales-oriented partner who tailors messaging to client priorities, decision-maker needs, industry trends, competitive dynamics, and pursuit objectives.
• Collaborative and confident leader who works cross-functionally, takes initiative, asks thoughtful questions, guides others, and solves creative and content challenges.
• Deadline-oriented, organized, detail-focused, and receptive to feedback, with the ability to manage multiple projects, shift priorities quickly, and deliver polished, brand-aligned work.