MARKETING DIRECTOR - 70% TRAVEL

Serve Those Who Serve

At Compass Group, we take pride in providing exceptional dining experiences for the men and women who dedicate their lives to serving our country. Joining our military dining team means becoming part of a mission that goes far beyond food, it’s about gratitude, respect and service with purpose. Every meal you prepare, every guest you greet, every detail you deliver is an opportunity to honor those who protect our freedom. We’re looking for passionate people who believe that excellence in service is a way to give back, who find meaning in creating comfort, community and care for our nation’s heroes. If you’re ready to make a difference every day, join us and help us serve those who serve.

Job Summary

The Marketing Director – Compass Group Military is responsible for the leadership, oversight, and execution of the Marketing and Communications program across the assigned Military portfolio.

Reporting directly to the VP of Wellbeing & Marketing, this role serves as the strategic and operational lead for all brand assets, programming, communications, and social media initiatives across installations. The Director acts as the right-hand partner to the VP, translating enterprise strategy into disciplined execution at the installation level.

This position owns the development, implementation, execution, measurement, refinement, and scaling of all marketing initiatives. The Director is accountable for driving participation, increasing sales performance, strengthening installationlevel partnerships, and ensuring brand consistency across all locations.

The ideal candidate must be able to travel up to 70% of the time bewtween assigned locations and reside within reasonable proximity to a major airport hub. 

Program Leadership & Strategy

• Lead and manage the execution of the Military Marketing & Communications program across all assigned installations.
• Develop and implement a comprehensive marketing strategy aligned with business growth objectives and operational priorities.
• Serve as the brand owner and steward for Compass Group Military, ensuring consistent standards across all locations.
• Translate enterprise vision into actionable marketing roadmaps and installation-level execution plans.
• Partner with Operations leadership to embed marketing strategy into operational planning.
• Monitor industry trends, competitive positioning, and installation dynamics to refine strategy.

Brand Asset Ownership & Governance

• Own all brand assets, programming frameworks, and communications materials for Compass Group Military.
• Develop, maintain, and enforce brand identity standards across installations.
• Oversee creation and management of campaign toolkits, collateral, sales presentations, and activation resources.
• Manage digital asset libraries and ensure compliance with company and legal standards.
• Ensure installations have tools and templates necessary for consistent execution.

Implementation & Execution

• Ensure seamless rollout of marketing initiatives at branch and installation levels.
• Travel to installations to support program launches, activations, and training.
• Train and coach unit leadership on brand standards and campaign execution.
• Address operational challenges impacting marketing execution.
• Ensure consistent execution across all locations.

Social Media & Digital Communications

• Lead and manage the social media strategy for Compass Group Military.
• Develop content calendars highlighting programming, promotions, and installation events.
• Ensure alignment with installation-level public affairs requirements.
• Monitor engagement metrics and optimize content strategy.
• Maintain brand voice and visual consistency across digital platforms.

Performance Measurement & Accountability

• Establish KPIs and measurable goals for the Military Marketing program.
• Track participation growth, same-store sales, campaign effectiveness, and guest engagement.
• Analyze performance data and implement improvement initiatives.
• Ensure marketing initiatives contribute directly to revenue performance.
• Prepare and manage the Military marketing budget.

Installation & Client Engagement

• Build strong relationships with installation leadership, operations teams, and stakeholders.
• Represent Compass Group Military in leadership meetings and community events.
• Ensure marketing initiatives reflect installation priorities and community engagement objectives.
• Support sales growth efforts and rebid presentations.

Program Evolution & Continuous Improvement

• Lead ideation and development of new marketing initiatives.
• Enhance existing programs to increase profitability and engagement.
• Integrate installation feedback to refine marketing frameworks.
• Drive scalability and innovation across the Military portfolio.

Required Qualifications

• At least 3-4 years experience in Marketing, Communications, Business, or related field.
• At least 3-4 years of progressive marketing leadership experience in multi-unit environments.
• Proven track record of driving measurable revenue growth and engagement.
• Experience implementing marketing programs at the installation or regional level.
• Strong understanding of brand governance, social media strategy, and analytics.
• Ability to travel 70% regularly between installations.

Skills & Abilities

• Strong leadership and executive presence.
• Strategic thinker with operational discipline.
• Ability to independently analyze issues and select appropriate courses of action.
• Skilled in data analysis and performance measurement.
• Excellent communication and relationship-building skills.
• Creative mindset paired with executional accountability.

Physical Demands & Work Environment

• Ability to operate in a fast-paced, client-facing environment.
• Regular travel to installations required.
• Adaptability to changing operational conditions.