Event Sales Manager

Job Summary

• Drive event revenue through proactive sales strategies, relationship-building, and business development
• Conceptualize, sell, and execute private dining, semi-private events, full buyouts, and offsite experiences
• Create customized proposals, contracts, and banquet event orders aligned with client vision and Marcel’s brand
• Serve as the primary point of contact for clients, ensuring a seamless and elevated experience from inquiry through execution
• Build and maintain a robust local client database, cultivating long-term relationships and repeat business
• Oversee all aspects of event planning including menu development, pricing, logistics, and production
• Partner closely with culinary and beverage teams to design menus tailored to each event experience
• Coordinate preparation, transportation, setup, service, and post-event breakdown for both on-site and off-site events
• Manage event floorplans, timelines, and staffing to ensure flawless execution
• Collaborate with vendors and external partners, negotiating contracts and maintaining strong working relationships
• Develop and manage operating budgets, forecasts, and financial reporting for the events department
• Monitor and control labor and food costs, ensuring profitability without compromising quality
• Track revenue, manage receivables, and produce operational report
• Support strategic growth initiatives for Marcel’s expanding events program, including offsite opportunities
• Hire, train, and develop team members and managers within the events function
• Lead by example, fostering a culture of professionalism, accountability, and refined hospitality
• Contribute to the development of service standards, event procedures, and presentation techniques
• Inspire and guide teams to deliver consistent, high-level hospitality reflective of Marcel’s identity
• Ensure all events adhere to health, safety, and sanitation standards, including HACCP compliance
• Maintain consistency with Marcel’s luxury service standards and attention to detail across all touchpoints

Qualifications

• Bachelor’s degree preferred or equivalent professional experience
• Minimum of 2+ years in hospitality, including at least 1 year in catering or event sales within fine dining or luxury environments
• Proven track record of achieving and exceeding sales goals
• Strong understanding of food, beverage, and luxury service standards
• Experience developing menus and proposals in collaboration with culinary leadership
• Exceptional client relationship management and service orientation
• Strong financial acumen with experience in budgeting, forecasting, and cost control
• Ability to assess client needs and deliver tailored, high-touch experiences
• Excellent leadership, coaching, and team development skills
• Advanced organizational skills with a keen attention to detail
• Strong written and verbal communication skills, including proposal development
• Proficiency in Microsoft Excel and PowerPoint
• Knowledge of A/V equipment and event production logistics
• Ability to remain composed under pressure and adapt to evolving business needs
• A proactive, solution-oriented mindset with high personal integrity and professionalism