SALES DEVELOPMENT REP - INSIDE SALES, COH (REMOTE)

Job Summary:

The Sales Development Representative (SDR) is responsible for generating qualified sales opportunities and building the top of the sales pipeline within a defined territory. This role focuses on proactive outbound prospecting, using research, strategic outreach, and personalized messaging to engage prospective clients and schedule meetings for the outside sales team. The SDR works closely with sales and marketing partners to identify target accounts, initiate meaningful conversations with key stakeholders, and drive pipeline growth through consistent outreach, relevance, and strong communication.

Experience within healthcare, senior living, or post-acute care environments is highly valued, enabling the SDR to quickly understand the operational priorities and decision-making structures within hospitals, health systems, and senior living communities. The role requires the ability to effectively engage leaders such as Executive Directors, Administrators, Nursing Leadership, and Facilities Leaders with messaging aligned to key industry priorities, including resident and patient satisfaction, staffing and labor challenges, regulatory compliance, and financial performance.

More importantly, the candidate should have excellent communication skills with strong executive presence along with drive, coachability, resilience, and accountability. The right person will be commercially minded and comfortable in a fast-paced, performance-driven environment.

ROLE & RESPONSIBILITIES:

• Own the top of the funnel by identifying, engaging, and qualifying prospective clients through strategic, multi-channel outbound outreach (phone, email, social media, etc.).
• Partner with Regional Sales Directors to align on territory strategy, build target lists, and secure high-quality meetings with decision-makers.
• Conduct thorough research on organizations and contacts to personalize outreach and position Compass Group’s value effectively.
• Utilize CRM and sales tools to manage workflows, track performance, and maintain clean, up-to-date data on all activities and opportunities.
• Leverage marketing assets and collaborate with creative teams to craft compelling messaging tailored to prospect needs and industry trends.
• Analyze campaign and outreach performance to adjust strategies, improve results, and share actionable insights with team members.
• Stay informed on market shifts, industry updates, and competitor positioning to enhance messaging and improve prospect engagement.
• Demonstrate professionalism, persistence, and adaptability in all interactions—balancing high activity levels with thoughtful, personalized execution.
• Exceed activity and conversion targets by consistently applying sales acumen, curiosity, and critical thinking to drive pipeline growth.

CORE COMPETENCIES:

Effective Communication (both internally and externally), Sales Acumen, Resilience, Adaptability, Collaboration, Pipeline Management, Ethical Judgement and Integrity, Self-Discipline, Results-Driven (consistently achieving and exceeding quota), Initiative, Persistence, Curiosity, Critical Thinking, Coachability and Continuous Learning  

KEY SKILLS:
Prospecting, Lead Qualification, Strategic Questioning, Objection Handling, Relevant and Personalized Messaging, Proficiency in CRM and Tech Tool Stack, Active Listening, Organization, Research and Analysis, Persuasive, Time and Priority Management

QUALIFICATIONS:

• Bachelor’s degree preferred or equivalent professional experience
• 1–2 years of outbound prospecting or business development experience in healthcare, hospitals, health systems or senior living communities (preferred)
• Familiarity with healthcare and senior living organizational structures including roles such as Executive Director, Administrator, Director of Nursing, Facilities leadership, or Operations leadership
• Demonstrated success in high-volume outreach environments (phone, email, social, video)
• Proficient with CRM systems and common sales tools 
• Strong written and verbal communication skills
• Organized, self-motivated, and comfortable working remotely
• Confident handling objections and engaging decision-makers
• Quick learner who thrives in a fast-paced, evolving environment