EVENTIONS MARKETING MANAGER - REDMOND, WA

Job Summary:

We’re seeking a creative team member to join our marketing team that will specifically focus on marketing and communication efforts for Eventions, our catering and event production department that produces over 30,000 events annually for a high-profile technology client. The role will be focused on business development strategy, marketing and process improvements to create overall awareness about our catering and event offerings and services. This will include managing and advancing relationships across clients, planners, preferred partners and more. This position will work cross-functionally to drive the deployment of marketing programs and campaign initiatives to drive market share growth and participation. The role will develop new programming and promotions, oversee branding efforts, communicate ROI and KPI’s, etc.

Essential Duties & Responsibilities

•  In partnership with Eventions leadership team, build business development and client relationships strategies that are relevant and meaningful to client/customer base
• Develop integrated marketing plans to promote, reach, connect and engage new and existing audiences via experiences, social, digital, content marketing, etc.
• Manage the development of branded collateral – from graphic design and copywriting including but not limited to menu/menu boards, a-frame signage, digital, PIDs, custom event signage and assets, etc. and also provide guidance on brand standards, preferred style guides, and direction regarding naming conventions
• Act as a key contributor to the development and delivery of marketing plans in support of seasonal campaigns across all channels to ensure message consistency and flawless execution
• Manage and lead customer event experiences including showcases, menu previews, and other activations and experiential initiatives and oversee strategy, concept, communications, creative briefing, sourcing logistics, day-of event coordination and delegation, space layout and set up, and post-event storytelling
• Develop and manage quarterly Eventions eNewsletters gathering relevant content that will resonate with target audience. Partner with Digital Marketing Manager to increase participation for newsletter distribution and internal social media platform.
• Accountable for forecasting and tracking the budget and reporting
• Manage Eventions photo library, identify opportunities and needs for photography, and schedule and support photoshoots to provide creative direction, curated shot lists, and fulfill deliverable requirements
• Create and present strategic marketing discussions with Eventions leadership and key stakeholders to identify upcoming initiatives, customer needs, operational challenges, and opportunities for marketing support, as well as campaign recaps to communicate ROI, results and learnings
• Develop marketing tools, resources, templates, and trainings, including guidance on brand standards, customer communications, and RFP frameworks that enable Eventions planners and teams to effectively represent and sell Eventions offerings
• Strong working knowledge and experience in creating visually compelling presentations in MS PPT.
• Build relationships with stakeholders – clients, planners, culinary team, preferred partners, marketing champions, etc.
• Partner with Digital Marketing Manager is ensuring Eventions website is up to date and increase visibility and traffic to site.
• Partner with Customer Insights Manager to garner customer feedback to implement marketing programs that resonate with customers and drive measurable change
• Support Experience Center catering and culinary teams with menu and PID production and formatting and other branded collateral requests
• Provide on-site marketing support for high-profile C Suite events producing menus, PIDs, and other branded collateral as needed in support of catering operations and ingredient transparency initiatives
• Other duties as directed by Director of Marketing & Communications 

Qualifications

To perform this job successfully, the individual must be able to complete each duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Minimum of 6+ years designing and managing high profile marketing programs (event industry, catering, hospitality, restaurant)
• Experience in developing and supporting marketing support for business development/client relationship strategies
• Experience in recognizing, developing and implementing process improvements to support operational efficiency and optimization.
• Creative and collaborative individual adept at marketing and communications, and inspires others to do great work.
• Excellent interpersonal communication skills – both verbal and written
• Proficient at making group presentations, utilizing PowerPoint as well as other mainstream software and technology
• Computer literacy (Adobe Creative Suite – InDesign, Photoshop, Illustrator and MSFT Office (including Word, Excel, PowerPoint, Access & Outlook)
• Detail oriented with strong organizational skills, with ability to adjust easily to changing priorities.
• Experience managing and reporting budgets, and stewardship of working budget.
• Manage projects against a plan and objectives to ensure commitments are met by monitoring, assessing, and resolving variances in budget, timing or quality of work
• Ability to self-manage productions schedules, product orders, travel and manage external resources efficiently in order to meet deadlines and business expectations.
• Passion, knowledge and appreciation of culinary and/or event industry